1 . Media Channels a SubstituteCompliment intended for Newspapers

ABSTRACT

The emergence of business news channels has many effects within the availability of news and information. It extends the reach of news, data and conversation forums towards the public and forces classic news media to reorient themselves in competitive situations. The newspaper/print mass media companies have got understood this kind of trend and still have come out with new plans. This kind of research is staying conducted with a view to capture effects of organization news channels on within consumer tendencies, with respect to the reports paper browsing habits. It provides a detailed customer survey to carry out the detailed study. Target population regarded as is individual who has Cable television Network access. It is divided in two segments specifically working specialists and college students.

INTRODUCTION

The Indian Multimedia and Entertainment sector is usually poised to a fantastic era. One of the largest markets in the world, the industry is definitely seeing strong growth and has the probability of garner US$ 200 billion by 2015. The eighth PricewaterhouseCoopers Global Entertainment and Media Outlook has placed India while the fastest growing industry in the world for spends in entertainment and media in the next five years. India will be one of the essential drivers in pushing a global entertainment and media market to US$ 2 trillion by 2011. With a compound annual progress rate (CAGR) of 18. 5 %, the American indian entertainment and media industry is the most effective growing in the Asia-Pacific. One more report simply by PricewaterhouseCoopers shows that revenues over the Indian mass media and entertainment segment grew by 20 per cent in 2006 to US$ 9. 71 billion plus the country's total advertising spending grew by simply 23 per cent to US$ 3. 62 billion. Worldwide media leaders are all competing for a share in the portion. In the last three years, US$ 88 million of foreign direct investment (FDI) has ran into the sector and in 2006, 13 FDI proposals had been approved by the Government. The sector's growth has been propelled by a number of factors such as the corporatization of the film industry, a booming tv set sector, a fast growing a radio station sector, an evergrowing market for print products and other scientific changes. India is ready to embrace and expand along with the improvements the industry is going through globally. The growth of different areas of Press and Entertainment Industry is seen as follows: H. noSegment of Media and Entertainment industryGrowth Rate 1Television Industry22%

2Print Media13%

3Internet Advertising43%

4Filmed Entertainment16%

5Radio28%

6Music5%

7Live entertainment16%

8Out of Home Advertising17%

With ever increasing using cable networks, and even more and more business channels coming, how will this affect the usage of traditional newspaper is the search behind this research. LITERATURE REVIEW

Tv set

The television industry in India is currently in its prime. It includes over 350 channels and is today the next largest television market in the world. It actually reaches over 119 million tv set households, which can be almost a similar size while the entire ALL OF US market, nevertheless covers no more than 60 per cent of the total households near your vicinity. Of these, regarding 50 million receive cable television services. The lower penetration pledges a huge untrained potential for development in this market. According to PwC, the tv market in India was worth US$ 3. four billion in revenues in 2005. With all the increasing range of channels getting launched, the industry is definitely expected to develop at a CAGR of 22 per cent heading to US$ 11. 5 billion dollars by 2011. Advantages

•Business news channels permits you to reach large numbers of persons on a countrywide or local level within a short period of your energy •Independent areas and cable television offer new opportunities to figure out local people •Television being an image-building and visual method, it offers a chance to convey your message with sight, properly motion •Simultaneous scanning of two three news-channels to determine...

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